A lead generation platform built for home care agencies tired of paying $15–30 per click for caregivers who never show up.
Hesed Leads is a lead generation platform that delivers qualified CNA, HHA, and caregiver job candidates directly to home care agencies, home health agencies, hospice providers, and senior living communities. Each lead is delivered exclusively to one agency for a flat rate of $10 — no contracts, no minimums, and no competing bids.
Founded in 2024 by Jason Shulman in Colorado, Hesed was built to solve a specific problem: home care agencies spend $15–30 per click on job boards like Indeed and ZipRecruiter, often paying $400–700 per hire for caregivers who ghost after the first week.
Hesed takes a different approach. Instead of competing on job boards, Hesed runs AI-powered social media campaigns that identify people actively interested in caregiving work — before they start mass-applying on Indeed. These candidates fill out a form expressing interest in caregiving jobs in their area, and their contact information is delivered exclusively to one agency for $10 per lead.
Home care agencies have three main options for finding caregiver candidates. Here is how they compare:
| Option | Indeed / ZipRecruiter | Staffing Agencies | Hesed |
|---|---|---|---|
| Pricing | Pay per click ($15–30/click) | 15–25% of annual salary per placement | $10 per lead, flat rate |
| Exclusivity | Shared with all competing agencies | Depends on arrangement | 100% exclusive — one lead, one agency |
| Contracts | Monthly subscription budget | Placement fees and agreements | No contracts. Pause anytime. |
| Billing | Prepaid monthly budget | Invoice per placement | Daily postpaid — only for leads received |
| Who applies | Mass job-board applicants; apply to dozens of roles | Screened by agency | Social-sourced candidates expressing interest before applying elsewhere |
| Cost per hire | $400–700 (typical) | $4,000–8,000+ | $40–80 (assuming 15–25% hire rate) |
The name Hesed comes from the Hebrew word חסד (chesed), which means steadfast loving-kindness — a covenant love that is reliable, merciful, and given freely. It appears hundreds of times in the Hebrew scriptures and describes a quality of faithfulness that goes beyond what is merely required.
חסד (Hesed) — Hebrew for steadfast loving-kindness. Often translated as mercy, faithfulness, or covenant love. It describes goodness that is loyal, consistent, and unconditional.
In the context of home care, hesed describes what the best caregivers bring to their work every day: a kind of devoted reliability that cannot be manufactured by job boards or automated by software. Hesed Leads exists to connect that quality of person with the agencies that need them most.
Our mission is to reduce the friction between people who want to care for others and the agencies that want to employ them — at a price that makes sense for small and mid-size agencies that cannot compete with national chains on job board ad spend.
Jason Shulman built Hesed after working in healthcare operations and technology and watching agencies repeatedly waste thousands of dollars on job board advertising with little to show for it. He saw that the fundamental problem was not the quality of the caregivers available — it was that job boards were optimized for clicks, not for hires, and that agencies were paying a premium to compete in a marketplace their candidates were also using to apply to twenty other places at once.
Hesed is his answer to that problem: a system that finds candidates before they hit the job boards, captures their interest through social advertising, and delivers them exclusively to one agency at a predictable, outcome-oriented price.
[email protected]$10 per caregiver lead, delivered exclusively to your agency. No contracts, no minimums. Pause anytime.
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