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Frequently Asked Questions

Everything you need to know about getting exclusive caregiver leads for your agency.

Getting Started

What is Hesed Leads?

Exclusive caregiver lead generation for home care agencies. We find CNAs, HHAs, and caregivers actively looking for work and deliver them directly to your agency. $10 per lead after 5 free.

How do the 5 free leads work?

Sign up, set your ZIP codes, and we deliver 5 leads at no cost. No credit card required. After your free leads, it’s $10 per lead.

What kind of leads do you deliver?

People actively looking for caregiver, CNA, or HHA work in your area. Each lead includes name, phone, email, and location. They’ve expressed interest in caregiving roles within the last 48 hours.

How quickly will I get leads?

Most agencies receive their first lead within 24–48 hours of setting up ZIP codes, depending on the market.

What ZIP codes can I target?

We serve 30+ cities across CO, TX, FL, GA, CA, IL, NY, AZ, PA, MI, NC, NV, WA, MN, TN, OH, IN, MA, MD, and OR. You choose which ZIPs to target.


Pricing & Billing

How much does it cost?

$10 per qualified lead after your 5 free leads. No monthly fees, no contracts, no minimums.

How does billing work?

You’re billed weekly for leads delivered that week. We send a Stripe invoice every Monday.

Can I pause or cancel?

Yes, anytime. No cancellation fees, no notice period. Pause when you’re fully staffed, resume when you need more caregivers.

How does Hesed compare to Indeed pricing?

Indeed charges $15–30 per click whether or not the person applies. With Hesed, you only pay for actual leads — people who’ve expressed interest. Typical cost-per-hire: $40–67 with Hesed vs $400–700 on Indeed.

Is there a contract or minimum commitment?

No. Zero contracts, zero minimums. Pay per lead, pause anytime.


Lead Quality & Exclusivity

Are leads exclusive?

Yes, 100%. Each lead goes to one agency only. We never sell the same lead to multiple agencies.

What if a lead doesn’t answer the phone?

We deliver people who’ve expressed interest within 48 hours, but we can’t guarantee they’ll pick up on the first call. Agencies that call within 5 minutes of receiving a lead report 3x higher contact rates.

What information comes with each lead?

Name, phone number, email address, city/ZIP code, and the type of role they’re interested in (CNA, HHA, caregiver).

Where do the leads come from?

We use targeted social media advertising and intent-based campaigns to find people actively looking for caregiving work. No scraping, no recycled databases.

Can I return a lead?

We don’t offer returns on individual leads, but if you consistently receive low-quality leads, contact us and we’ll adjust your targeting.


Coverage & Setup

What cities do you cover?

30+ cities across 20 states including Denver, Phoenix, Houston, Dallas, Miami, Tampa, Atlanta, Los Angeles, Chicago, New York, and more. See our full city list for details.

Can I target multiple cities?

Yes. Set as many ZIP codes as you want across any of our coverage areas.

Do you work with home health and hospice agencies too?

Yes. We serve non-medical home care, home health, hospice, and senior living communities (assisted living, memory care, SNFs).

How do I get started?

Sign up at hesedhomecare.org/signup, set your ZIP codes, and start receiving leads. The whole process takes about 2 minutes.

Who runs Hesed Leads?

Hesed was founded by Jason Shulman in Colorado. We’re a focused, technology-driven company that believes caregiver recruiting should be simple, affordable, and transparent.

Still have questions?

Reach out directly or start your 5 free leads now — no credit card required.